As many kids out there, I dreamed of making it BIG! I had no idea how that would become a reality, but I did see musicians and athletes living it up. Playing any sport I could get my hands on, football, soccer, ice hockey, roller hockey, basketball, track & field, and the list continues. Music was the balance in my life, starting with the piano, graduating to wind instruments, and eventually sticking with singing.
As the time flew by, and my high school days were coming to an end, I realized that becoming a professional in either of these industries was a long shot. That reality check didn't change my love for sports and music; instead it really opened my eyes to the business side and how they worked.
In the midst of all this in high school, I got a job selling sneakers and athletic gear (worked out pretty well - I always had the newest shoes on the team). I really grew into the sales position and really liked fulfilling people's needs. Nothing like finding the right item! On the bigger scale I got a taste of how the clothing giants do their marketing - and its pretty amazing how outside the box their campaigns can get!
So Marketing and Sales became a natural fit for school. Its easier to study when you're passionate about what you're doing (at least for me). The real education however, came as I stepped into the business world and got a wake-up call my teachers and professors couldn't really prepare me for - it was so much faster than I had expected - and I loved it! Being involved in sales, but creating that great fit for clients, the ideal look and strategy for their brand. Being creative and seeing things executed was a fantastic experience, but the one thing missing was the passion for music and sports.
Now a few years later, we find ourselves here:
Bravado Sports and Entertainment.
Bravado started as all companies do, as a simple idea: how can we better sports & entertainment? There's something missing... and the first project was born, the
PEEL Basketball League. The concept has all the features of your usual basketball league, but it adds the element that the other half of athletes (the ones who didn't make it pro) are missing.
Adding the element of interacting off the court is what we're brining to the table. Allowing people to log on to recap their game, and those around the league. By offering team and individual stats, articles, player features, action photos, the players can see what's happening and be more involved in the league. We're aiming to create a professional league for the community players. So far our pilot season was a success, and we're looking forward to now growing as the bumps in the road smooth out. We're looking to take the level of interacting to the next level by adding more features that typically you would only see at a professional level of sports (we'll keep those under wraps for now - but believe me, they are exciting!)
As for the entertainment side of our business, we're looking forward to our upcoming events, most notably
The Sports Dinner, to benefit Vancouver's Secondary School Student-Athletes. A gala dinner yes, but an evening to interact and hear some great speakers who's athletic background will definitely warrant some great stories! Its happening on November 13, here in Vancouver BC and I think you all would have a great time while raising money for a great cause.
The goal with the entertainment side, as well as the whole business, is to grow events into a community culture where all members of the community can participate at some level. The days of the city shutting down for a local team's game are long gone, but that doesn't mean we should give up on, or ignore events happening in our city. Our goal is to hold events that will positively impact the community and create a win-win-win for all those involved. Generating customers for local businesses, passing on incentives to participants, creating awareness for organizations, showcasing talent, and most of all having a great time!
I'm excited to continue to work with the team that we have here at
Bravado. The talent talent and ambition that is brought to the table every day is awesome. I'm looking forward to the growth in the very near future and for what's to come!
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