Sometimes it takes a village to raise a child, its no different for any athlete going through the many coaches and teammates that made investments in each other to reach the next level. Similarly, we need the same thing to be successful.
As most of the events out there, its not complete without sponsors coming on board to offer products, services, or support. I'm always looking for new marketing ideas; unique advertising, different channels, guerrilla tactics, whatever happens to catch my eye. The thing that never changes as a power player in the field is sponsorship. Whether it be contra, or cash, it is no joking matter.
Trying to provide the ultimate opportunity for potential sponsors is no easy feat. The proper exposure, return on dollar, interaction and exclusives can complicate the matter, but the bottom line does not change; the situation must be a win-win. As we try to put together our next large event, we're considering all these things for our sponsors.
Just like the previous entry displays, we've found a good home with apparel. Most of the events include apparel being given away to participants, or being sold. This has been a great fit for us. A couple of local companies have been awesome, and have come through with fantastic apparel! I'm not sure how much more we can expand with apparel, aside from a friendly reminder of rule #1; make sure its wear-able outside of the event!
I'm going to keep writing about sponsors and sponsorship, and if you have suggestions, I'm all ears. The Bravado Blog was started to show what we do in hopes that it can spark other interest.
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