Check out this blog on Comic Coverage looking at the crossover between Comic Book and Sports Fans. I was reading it, and realized that the two figures are portrayed in a similar light.On one hand we've got the superheros, lets take Batman for example (since the Black Knight was just in theaters and he happens to be in the front row of the picture above). Batman is very much like the pro athletes of today; the lifestyle, the cash, the house, the coolest car on the block, and he's got a connection to get him the best gear out there. Heck, just like Batman; Lebron James, Kobe Bryant, Kevin Garnett (the list continues) help design the gear they wear. If you have ever read the articles about their sneakers. Take any of the Zoom Lebron shoes, theres always a story and always a why for the design, materials, colors, features. Just like Batman said he needed his gear for "spelunking" on the weekends.
I think there is much the same following between the heroes fighting crime and playing . Wouldn't you rather buy the next Steve Nash shoe, if you had the choice from a regular shoe? I know I've taken that chance. "If its good enough for an MVP, it should be good for me." I'm not going to touch on the power of branding here, but look at what that statement has meant for Michael Jordan and his line from Nike, Brand Jordan; millions in the bank!
When Halloween rolls around each year lets face it, the superheros come out in full force, although they are a fraction of the size. Just like being Mike on court, you have to be Batman, or Superman while you roam the streets for candy! The costumes that are sought after each year: Superheroes!
As far as I see it, they are both powerful figures in society, almost surreal. No matter how they change in the future, the easiest way to compare the comic book fan to the sports fan: they like the position that these "figures" are in. Whether its scoring the winning touchdown, or saving the day, they want to be in their favorite superheroes shoes.
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