Don't be shy, multiple websites can help you

I've noticed recently that ads are "giving you the sequel" or more info on their website. Any typically its not something that is related to the brand.



Here's a great example: www.feelgoodfeelbad.ca its for a new type of medicine (I had to revert back to their site and still couldn't find out the name with out giving a lot of info). The whole idea is that your joints feel good, but the medicine used to heal that upsets your stomach. Its a pretty catchy campaign, but that's not what we're talking about.

We're talking about the choice of website. The benefit of having a campaign oriented web address is huge. Especially if you are supposed to be a "silent part" of the campaign or event. There is more to a name than you might think. Especially when you have the ability to get domains that are phrases, much easier than the name of your self or company.

It is becoming easier and cheaper to buy these domains too. I personally look no further than GoDaddy. If its good enough for Google and Blogger will direct you to go daddy if you are wanting a personalized web address, then its good enough for me. And their president loves hot stars - that's why you'll see like likes of Danica Patrick, Candace Michelle, Ocho-Cinco and Dale Earnhardt Jr. to name a few.





Try wrapping your next event marketing around this idea, if you have the time and resources to build a separate site. Remember if you wanted to buy www.bravadosports.com its taken, but I can assure you, www.wecanplanyourulitmateevent.com is available (at least it is today).